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July 04, 2006
Top Advisor Asks: Why Does So Much Coaching and Consulting Skew Towards
A few sessions ago, I was running my class at UCLA Extension: "Building Your Consulting Business," when a mature, highly experienced student asked a fundamental question about my practice and many others. "Why does so much coaching and consulting skew towards training?" His wife, not in attendance that day, is a trainer in an organization. This fellow, already a consultant, was wondering if most consultants simply do what she does, but for several companies instead of for one. Many do. Training is very simply a consulting medium, a platform for efficiently and effectively packaging and then sharing information. There are lots of consulting forums or media, including conversing one-on-one, writing proposals, reports and white papers, utilizing email, encrypted web sites, and recording audios, and videos, to name a few, but training has five distinct advantages according to Dr. Gary S. Goodman, Fortune 1000 consultant, top speaker and seminar producer, and best-selling author of 12 books, including SIX-FIGURE CONSULTING
From Top Advisor Asks: Why Does So Much Coaching and Consulting Skew Towards
Posted by Ken at July 4, 2006 12:19 PM
