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December 19, 2006

Charismatic Communication: The Impact of Social Power on Persuasion and

When many people think about power, the types of power they usually envisage are physical power, monetary power, or some other form of coercive power that renders others more compliant or yielding. And so, feelings of powerlessness can often emerge as we lament about our levels of dependence and reliance on others. In this brief article you will encounter a different perspective on power - a perspective that has the potential to place you at "cause" in respect to exercising personal power, rather than being at "effect" and viewing yourself as a vassal of those who have more authority or physical

From Charismatic Communication: The Impact of Social Power on Persuasion and

Posted by Gary at December 19, 2006 05:33 PM